Over 12.8 million small businesses have a Facebook page in addition to, or instead of, a company web site. Some 38% of these pages are abandoned* and recent moves to start charging small businesses for previously free promotional services may lead to an accelerated move away from the social media

Last Friday’s public stock offering by Facebook has led to a lot of speculation about the value of data. What often gets lost in the shuffle, however, is that the value of most data (and this is especially true of “big data”) is squandered by the inability of analysts to